SLG Web Design's (In-House) Internet Marketing / Advertising

Toss the conventional wisdom aside and go big!

The old adage of capping online advertising at 3 to 7 percent of your paid advertising budget should be cast out. Make sure your budget isn’t years out of date. The corporate world quickly understood it needed online advertising communication to reach the millions of people who were not enthusiastic supporters of their product or service.

The corporate world also understood it had to pay for this, and began adjusting advertising budgets to include as much as 40 to 50 percent for online advertising. Company advertising budgets need to follow suit or get left behind.

Invest in paid acquisition. We all need it.

Even the highest profile companies invest heavily in paid advertising to boost their online presence.