SLG Web Design's (In-House) Internet Marketing / Advertising
Toss the conventional wisdom aside and go big!
The old adage of capping online advertising at 3 to 7 percent of your paid advertising budget should be cast out. Make sure your budget isn’t years out of date. The corporate world quickly understood it needed online advertising communication to reach the millions of people who were not enthusiastic supporters of their product or service.
The corporate world also understood it had to pay for this, and began adjusting advertising budgets to include as much as 40 to 50 percent for online advertising. Company advertising budgets need to follow suit or get left behind.
Invest in paid acquisition. We all need it.
Even the highest profile companies invest heavily in paid advertising to boost their online presenc
Pay Per Click Advertising
We provide customized services and highly effective Pay Per Click advertising that significantly increases qualified website traffic. Pay Per Click advertising requires regular monitoring, effective tracking and constant tweaking to be a successful part of your marketing strategy.
Increasingly competitive, Pay Per Click (PPC) advertising is a highly effective way to attract targeted traffic to your website. PPC advertising works on a bid for position basis. You bid against similar companies for keyword positioning on certain search engines.
Link Building
Search engines place the highest priority on relevant content and the number of high quality, relevant inbound links to your site.
In order to implement an effective link building campaign, sites that have a high Google PageRank (PR) and content that is relevant to your site must be identified and you must solicit a link to your site from them. Once linked, these sites must be constantly monitored to ensure your website continually ranks high in the search engines. The whole process can be extremely time consuming and should be left to our professionally certified in-house SEO experts.
We do in-depth research for relevant directories and online sources where your site position will benefit from placement.
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